When you optimized your website in higher search engine optimization important to study the search weakness of your opponents. The more you study their content the better you will understand the strength and weakness. Each content are organized in a pattern and sequences.
During the stage of innovation of your contents and website it is important to be prepared that you have constructed original contents that will booster up your level performances. Web information are so abundant and visitors always choose the best website to visit again if it gives useful information that benefits them not you. Always remember the more you give benefits to your visitors the higher level they can visit again and again. This is called the leveraging the contents of your site. Website assets are information access key that are in trends and in the level of vocabulary of each readers.
When you talk about computer languages most of your visitors are computer geeks. Or when you talk about laws language usage most of your visitors are lawyers. The most important part is to use balance language where everybody can understand your vocabulary. Most of the best seller books use common language to interact and communicate well to all their readers.